The Huffington Post reports that the city ordinance was designed to address the fact that two crisis pregnancy centers led patients to believe that they offered abortion services, when in fact they basically exist to convince women to carry their pregnancies to term. One group, called First Resort, purchased Google ad space so that their clinic would appear first in search results for “San Francisco abortion,” even though they don’t provide abortion services.

The crisis pregnancy centers say that this law is unfair and a violation of their free speech rights.

It is your first amendment right to speak your opinion and advocate for what you think is right. It is not your first amendment right to lie to scared women and feed them misinformation that convinces them to make a decision they might not’ve made otherwise.